Forma is a neo-grotesque typeface by the Italian type foundry Nebiolo. It was designed in 1965–68 by a team of eight designers, and spear-headed by Nebiolo’s art director, Aldo Novarese. This is the story of its revival.
Rustic but not unrefined, David Jonathan Ross’s Turnip can be planted in any ground, and still come up hardy, tasty, and readable.
“In its various guises, Condor can approach the elegance of Radiant, the stylishness of Peignot, or the intensity of Serpentine.”
DJR takes the thicks and thins of letters and turns them on their heads.
David Jonathan Ross gets to play with money for a Fortune logo.
“[T]he serifs remain strong enough that a line of text looks like railroad tracks, a feature that helps draw the reader’s eye along the line of text-and looks cool.”
“I’m convinced that reversed-stress slabs can offer more to typography than the novelty of gunslingers and swinging saloon doors. There’s something enticing about their clunky backwardness that should not be left out of our typographic vocabulary.“